I was recently holidaying on Kangaroo Island doing a bit of hiking and walking on a few trails. Anyone who has been hiking or used a map in a shopping centre knows about the big arrow and “YOU ARE HERE”. Without this point of reference it is
Read more →Digital Marketing Builds Better Australian Businesses A recent report by Deloitte Access Economics has found that small to medium Australian businesses (SMBs) that implement more advanced digital marketing practices are more likely to be successful than those who utilise only basic digital marketing. The full report, available from
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10 low cost digital marketing tactics you should be using Digital Marketing is a very broad field and can incorporate many complex tools, techniques and concepts. There are however, a number of tools and tactics even the smallest of businesses should be including in their marketing mix.
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Time to Kill off the PDF Newsletter We’ve had a number of clients over the years who have communicated with their customers by attaching or linking a PDF in an email and sending it out to all and sundry. Their justifications generally include; We’ve always done it
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Search Engine Optimisation and The Great Deception Search Engine Optimisation (SEO) has a lot of misconceptions around it, some of these are harmless misunderstandings, others can be downright costly or destructive to your business. These misconceptions aren’t helped by the dozens of poorly written emails we all receive
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It’s Marketing Jim but not as we know it This is the first of a series of articles about online marketing. We’ll start off at what should be the central hub of your online marketing strategy and then look at some of the other components that can
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Don’t Don’t Don’t Believe the Hype There’s a lot of hype around digital marketing. Friends, family, consultants, books will tell you that you have to be on Facebook, Twitter, Instagram, Youtube that you have to do SEO, SEM, Content marketing and if you don’t you’ll become irrelevant,
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