Where are you? You Are Here!

you are here

I was recently holidaying on Kangaroo Island doing a bit of hiking and walking on a few trails. Anyone who has been hiking or used a map in a shopping centre knows about the big arrow and “YOU ARE HERE”. Without this point of reference it is

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Digital Marketing Builds Better Australian Businesses

Digital Marketing Builds Better Australian Businesses A recent report by Deloitte Access Economics has found that small to medium Australian businesses (SMBs) that implement more advanced digital marketing practices are more likely to be successful than those who utilise only basic digital marketing.  The full report, available from

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Time to kill off the PDF newsletter

Time to Kill off the PDF Newsletter We’ve had a number of clients over the years who have communicated with their customers by attaching or linking a PDF in an email and sending it out to all and sundry.  Their justifications generally include; We’ve always done it

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Search Engine Optimisation and The Great Deception

what is SEO

Search Engine Optimisation and The Great Deception Search Engine Optimisation (SEO) has a lot of misconceptions around it, some of these are harmless misunderstandings, others can be downright costly or destructive to your business.  These misconceptions aren’t helped by the dozens of poorly written emails we all receive

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